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Branding
June 2024
Vagen Crunch
Problem
Many vegan brands are perceived as high-end and unapproachable.
Problem
Problem
Problem
Many vegan brands are perceived as high-end and unapproachable.
Scope
• Logo design
• Brand identity design
• Social media design
• Merchandise
Strategy
✦ Creating relatable characters
✦ Merchandise line tailored to the target audience
Solution
Vegan Crunch offers a vibrant, inviting experience with playful branding and fun merchandise, proving that vegan can be fun too!
Strategy
✦ Creating relatable characters
✦ Merchandise line tailored to the target audience
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